I have a few thoughts about this…please let me know if you have any additional ideas about this topic.
Maybe you already have several social media pages on a variety of sites, and you’ve gotten some pretty good reviews, maybe even some sales. Lots of artists assume that a social media profile is enough.
But there are some problems with this strategy. As we have seen recently from FB, Twitter, and other social media outlets, you will always be dependent on the social media platform you choose. Algorithms change, rules change, and what is working one day might not work the next day (as many who depended on their chosen social media sites have recently learned).
The benefit of a websites is that it belongs to you, and you control the content and the message. Part of the reason you are an artist, is you don’t like to follow other people’s rules—so why would you just do what a social media platform tells you to do?
Trends change, too. If your customers are on Instagram today, they might be on a new platform tomorrow. As people switch from one tool to the next your website acts as an anchor holding the content of your site steady and continuing to give viewers an opportunity to get to know you and to view your art. No matter what social media service customers prefer, they can always find your website in the same place.
Currently many artists are relying on their websites to attract potential buyers, to share their work with gallery owners, to enter online exhibitions, offering workshops, chatting with interested collectors and lots of other creative ideas.
Now, more than ever, there are many benefits to having a strong online presence. If this is something you would like – let me help you by creating a website for you. Check out my website and my current offer.
Let's get started 😉 Pam Givens