The answer is yes. There aren’t many businesses that can survive without a Web presence, and there’s no reason not to have a website. Your company’s website can be a highly effective marketing tool and it can be very cost-efficient. There are quite a few benefits, and very little downside.
Ten Things Your Website Can Do (for Starters)
There are many things you can do with your website, here are 10 to begin with:
Common Concerns and Questions About Small Business Websites
It’s natural to have questions and concerns about setting up a website. Cost is a common one. Beyond an up-front fee to design the website, the ongoing costs can be minimal. And considering the long-term benefits a website will provide, the cost to design a good website should be well worth it.
Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these and similar concerns is that a business website can provide so many more benefits. Establishing trust, strengthening your brand, forging better customer relations, informing a wider group of people about your business’s capabilities.
Another common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any Web presence is probably better than none. Once you have a basic website, as your business and resources grow, you can always add to it.